Search engines like Bing and Google will swear up and down that their natural search results are determined by one thing and one thing only: the all-knowing, all-powerful Algorithm. Sure, paid results might pop up at the top or to the side, but they are always highlighted as such. But sometimes the temptation is too great and the natural search results, which are supposed to be sacrosanct, are used to promote a product or service owned by the same company that operates the search engine. That certainly appears to be what is happening on Bing right now if you do a search for the term
"datamarket." The top result is for
Windows Azure DataMarket, a product which just launched a couple days ago. Don't get me wrong. It sounds like a
cool product. It is a cloud-based service where people can upload and sell data in a consistent way.
FISERV
GOOGLE
GRUPO IUSACELL
HARRIS
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