Sunday, October 31, 2010

Facebook Weeks Away From Launching New Games Portal

We are hearing reports that Facebook is weeks away from launching a new, redesigned dedicated gaming portal. Details are sparse at this point, but the portal will present a new, more feature rich way to both find games and play games within the social network. We are told that Facebook will launch the portal with a number of game publishers as partners. With 200 million Facebook users playing games on the site monthly (or 40% of its userbase), it's not surprising that Facebook is ramping up its gaming initiatives. The company alluded to launching a new dashboard at its gaming press event held in September, with the social network's product manager for the games team Jared Morganstern telling the press that there will be a wave of innovation around the dashboard. At that time, Facebook announced changes with gaming applications in relation to the news feed and bookmarks.

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