Although I would rather die in a pit, bitten by rats and my flesh taken by necrosis than eat at Hardee's or Carl's Jr, you have to admit that they do have a compelling social media marketing plan. CKE Restaurants, owners of Carl's Jr and Hardee's and famous for making food that is less popular than McDonalds, have created a location-based "coupon game" that allows you to spin a wheel to win valuable food prizes and potentially life-saving antibiotics for after the meal. Here's what Brad Haley, marketing head of CKE, has to say:
?In a nutshell, what we?re doing is dragging the antiquated punch-card type of loyalty programs into the 21st century,? said Brad Haley, executive vice president of marketing for Carl?s Jr. and Hardee?s. ?We are not only offering a GPS-driven check-in app to keep track of customer visits digitally, but we are offering guaranteed rewards, a restaurant locator, a social media interface, streaming videos, menus, nutritional information and more.?
Considering the closest Burger King ever got to a digital plan was
Subservient Chicken, this is pretty heady stuff for the fast food industry.
GRUPO IUSACELL
HARRIS
HCL TECHNOLOGIES
HEWLETTPACKARD
No comments:
Post a Comment