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Saturday, December 25, 2010
Facebook Overthrows Yahoo To Become The World?s Third Largest Website
We've seen this one coming all year. Facebook is now the third largest website in the world, taking the No. 3 spot from Yahoo, according to comScore. Facebook drew an estimated 648 million unique visitors from across the globe in November, 2010, compared to 630 million for Yahoo. In October the two sites were dead even with 633 million worldwide unique visitors each (actually Facebook had already passed Yahoo by a smidgeon in October with about half a million more visitors). The only two Web properties left which are bigger than Facebook are Microsoft (869 million worldwide visitors) and Google (970 million) when you look at all of their sites collectively. The evidence leading up to this overthrow has been building up for a long time. Facebook became the fourth largest Website in the world nearly 18 months ago, and quickly passed Yahoo in pageviews. Today, Facebook accounts for nearly a quarter of all display ads in the U.S., which is more than twice as much as Yahoo.
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